The Moccona story began in The Netherlands in
1753. It was in the village of Joure that Mr Egbert Douwes founded the Douwe Egberts company, a small
store selling coffee, tea and tobacco. From these humble beginnings, Douwe Egberts gradually expanded
throughout The Netherlands and then around Europe, becoming a coffee and tea market leader.
1753 - Grocery shop in Joure
The red Douwe Egbert seal is
based on the company's wax seal used in the early days. In 1925 this seal was incorporated into
packaging design for the first time. Since then the DE seal has had many forms, it appeared not only in
red as we see it today, but also in green, yellow, gold and blue. The colours were used to distinguish
between the different product quality levels.
1925 - The DE Quality seal
After introduction of instant
coffee to Europe, Douwe Egberts created the brand name "Moccona" in the early 1960's following this
Introduction of instant coffee
Moccona was one of the first international
coffee brands which tapped Russia in end of 1990th. Since that time Moccona stood out for its
distinctive glass cylinder jar, uncompromised quality, elegance and indulgence. In 2013 Moccona
launches new premium products in Russia: Dark Roast, Light Roast and unique range of coffee with
Moccona in Russia
Moccona instant coffee is made from 100% coffee
beans. To produce the various Moccona blends you know and love, different varieties of coffee beans are
carefully selected and blended before being roasted to release the aromas and flavour of the beans.
After roasting, the beans are ground and brewed. The brewed coffee is then concentrated by evaporating
the water component. At the end of the process, the coffee particles are packed into jars which you see
on your supermarket shelf. Moccona prides itself on quality control throughout the process so that we
can guarantee the freshness and quality of all our products.
From Bean to Cup
The coffee concentrate is deep-frozen, causing
the water particles to form ice crystals. The ice particles are then extracted by drying in a vacuum
chamber and what's left is freeze-dried instant coffee. Freeze-dried coffee is the highest quality
instant coffee, with a more rich aroma and rich taste. Granulated coffee is produced using the
spray-drying technique. Freeze dried coffee particles are larger, stronger and provide better aroma
retention than granulated coffee particles.
It's important to remember that coffee is a
natural product, therefore no two harvests are the same. In order to produce the optimum flavour,
various types of coffee beans are blended together. The aim of blending coffee is to ensure that the
flavour and aroma are consistent throughout the year. The Moccona master blenders use their experience &
expertise to adjust the mix of coffee types to ensure your coffee has the same great taste every time
you drink it. It's a matter of taste! As well as blending to get the optimum taste, blends are
also developed to meet the taste preferences of different consumers. For example some consumers enjoy a
dark & intense coffee blend like Moccona Dark Roast, whereas others tend to prefer a more rounded medium
roast coffee like Moccona Continental Gold and Moccona Light Roast.
Blending, the secret of Moccona coffee
The Art of Roasting
The roasting of coffee beans is an art as much as a science. Beans react differently to the roasting
process, it depends on the soil and weather conditions in which they were grown as well as the
processing method used. Our experienced roasters adjust the roasting time & temperature to ensure they
get the best taste out of each batch of beans.
As the moisture evaporates the aromatic oils contained in the coffee beans are released, the sugar in
the beans then start to caramelise, this is what gives the coffee beans their distinct flavour and deep
brown colour. The final stage involves the coffee beans being moistened with water, then they are cooled
using cold air.
Roasting coffee - release the flavour
The temperature & length of roasting determines
the strength of the final flavour.
Light or blonde roasting gives coffee a mild flavour.
Medium roasting produces a somewhat stronger flavour.
Dark roasting results in very strong intense flavoured coffee intended to be drunk black.